DIY Acting: Building A Consistent Personal Brand
Have you ever wondered what it is that separates the biggest named actors from the rest? Much of their success is within their branding. We all know the kind of movies Dwayne Johnson is known for. You can hate him or love him, but no one can deny that he has established a powerful comedic-macho-man persona.
People enjoy and follow branding whether they know it or not, and as an up and coming actor you may want to consider establishing a brand that people will want to follow. Gone are the days where you can rely on talent alone to be seen. You need to operate your acting career like a business, and it begins with establishing a consistent brand.
Be Your Brand & Let Your Brand Be You
An essence of who you are should be the foundation of your actor brand. You shouldn’t feel like you’re forcing anything because in reality you’re just accentuating the best features of your brand. You may not be a villain in real life, but if you play villain characters effortlessly and it’s fun for you, embrace that side of your brand, have fun with it, and most of all market that talent in your reels, headshots, and website.
Create A Brand Guide
To keep things consistent you’ll want to create a branding guide to easily refer back to. It will keep your branding message clear and unified. And you can make one just by creating a note in your phone. Here’s what you should consider writing notes of:
Brand Message - Detail how you’d like to present your acting brand
Values and Goals - What do you like and what do you want to achieve? What’s your actor bucket list?
Fonts, Photos, & Colors - Pick a font or two and use those in all of your materials: website, reel captions, resume, promotional items, etc. Also pick colors that you feel represent you, and stick to those. Keep photo quality and style consistent.
Social Media Strategy: Besides acting, what personal interests do you want to share on social media? How can you incorporate your hobbies and passions into your social media profiles to share more of your story?
Logo - Doesn’t need to be anything expensive or mind-blowing. It can even be just a unique font and typography styling to your name. No matter what it is, it will help to establish your brand. Consider using Fiverr.com to find a cheap $5-$20 logo creator.
Tell your story
The best way to share a consistent brand on social media is to share your story. If your followers and mutuals know who you are, what you’re doing, and what goals you want to achieve, then naturally they will feel more of a connection to you and your brand. Even when it feels like not many people are paying attention, someone will be, and that number of people will grow. The more you share your story, the more people will understand what makes you…you! You’ll feel more authentic and people will trust you. That sense of trust is why social media influencers get branding deals. It’s the age of bloggers, vloggers, Youtubers, and social media influencers, and what they all have in common is that they share who they are in their content and people connect with it.
Be Consistent on Social Media
It’s hard sometimes when life gets busy, but consider posting as often as you can on social media. Utilize Facebook and Instagram stories to push out random content you love. Post 1-3 times a day on your social media platforms like Instagram, Twitter, Snapchat, etc. Consistently posting will help you to gain followers who love what you love and connect with you. But your followers can’t connect with you if you don’t share anything with them.
Branding In Real Life
Every interaction you have with a casting director, producer, talent agent, etc. is an opportunity for you to give great lasting impressions of who you are. You should be consistently turning in high-quality audition videos, on time to auditions and acting classes, and presenting yourself as someone people would like to work with. I’ve noticed that I often see the same film crew members on different sets all the time. So give a great lasting impression to everyone, because that 2nd Assistant Director on one production could be THE director of another production.